Industrial Bridges

With so much online chatter and buzz generated through social media, I found myself reading an interesting discussion: Do you automatically add business cards you exchange at networking events to your online mailing list? The answers were varied and the discussion heated.  As a marketing professional myself, I am well aware that we walk a [...]

Let’s face it – we are in the age of Facebook. Time as we know it will be measured as life-before-Facebook and life-after-Facebook. Facebook has become the Internet revolution unlike any other social media in that it is by far the most successful with over 500 million active users out of whom 50% login everyday. These [...]

Bluff Manufacturing and its distributors work tirelessly and in tandem to achieve common goals to increase sales performance, profitability and customer satisfaction. To attain this goal, our partnership with our distributors must be strong and our selling techniques must be in sync. So distributors, let Bluff Manufacturing train your sales representatives for you. By training [...]

Here’s a fun and productive thing to do this hot August week – Come join our Bluff Manufacturing Forum on LinkedIn Groups! We have created our brand new user group on LinkedIn.com to provide all those interested in all things Material Handling with a platform for interactive communication. We just got started, but it’s been [...]

There are enough articles out there on the World Wide Web evangelizing the linking of social media to mainstream business (marketing to be more specific). And unarguably the merits are plenty and varied, as are some concerns. But it is hard to overlook the single most important contribution that social media has brought to current [...]

In 1975, Theodore Levitt wrote an incredible article titled ‘Marketing Myopia’ that caused a paradigm shift in the business world. His theory was not new or original and was based on the philosophy of great management gurus like Peter Drucker, J.B. McKitterick, Wroe Alderson, John Howard and Neil Borden. However, his writing style, arguments and [...]

A while ago, we had talked about dock boards – aluminum versus steel – their merits and demerits. Bluff Manufacturing introduces a new line of aluminum welded truck dock boards available in 10,000 lb and 15,000 lb capacities board lengths and ranging from 36-72 inches.
Bluff Manufacturing’s new and improved line of aluminum dock boards [...]

The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the occasion. As our case is new, so we must think anew and act anew.
- Abe Lincoln
So many things have been said about change. So many eloquent statements made by influential [...]

My friends tell me I’m like the little boy who is the subject in the psychological experiment. He finds himself in a room waist high in horse manure with a shovel in the corner. After leaving him alone for a time the psychiatrist returned to find him whistling while he shoveled. When [...]

SKU’s, SKU’s and more SKU’s! Everywhere all kinds of distributors are faced with the challenge of handling a product offering inclusive of often ten fold the number of stock keeping units (SKU’s) they managed just a few years ago. SKU counts will more than likely continue to grow. In most cases distributors are handling all [...]