For the longest time, manufacturing was the backbone of American society. That is until most of these jobs were transferred overseas. However you slice and dice the economics of the manufacturing sector, it definitely hurt a lot of Americans who lost their jobs. Today, America is trying to bring these jobs back to American shores … Continue reading Made in America!
While we’re still enjoying relatively warm weather here in Texas and other parts of the Southwest, temperatures are rapidly dropping in and around other parts of the country. Living in Texas makes it easy to forget that summer is officially over and fall is already here! And if the Labor Day weekend didn’t mark the … Continue reading Falling leaves signal the end of the third quarter of 2010!
Sales and Marketing are two sides of the same coin. Two business functions that have their own distinctive roles yet are so closely connected. They both depend heavily on each other to develop and grow business; however sometimes there are huge chasms between them. The biggest gap appears to be in communication and exchange of … Continue reading A penny for your thoughts, and a whole lot more for your feedback!
With so much online chatter and buzz generated through social media, I found myself reading an interesting discussion: Do you automatically add business cards you exchange at networking events to your online mailing list? The answers were varied and the discussion heated. As a marketing professional myself, I am well aware that we walk a … Continue reading Business cards and mailing lists
Let’s face it – we are in the age of Facebook. Time as we know it will be measured as life-before-Facebook and life-after-Facebook. Facebook has become the Internet revolution unlike any other social media in that it is by far the most successful with over 500 million active users out of whom 50% login everyday. These … Continue reading Find us on Facebook!
Bluff Manufacturing and its distributors work tirelessly and in tandem to achieve common goals to increase sales performance, profitability and customer satisfaction. To attain this goal, our partnership with our distributors must be strong and our selling techniques must be in sync. So distributors, let Bluff Manufacturing train your sales representatives for you. By training … Continue reading Selling up and across your product portfolio
Here’s a fun and productive thing to do this hot August week – Come join our Bluff Manufacturing Forum on LinkedIn Groups! We have created our brand new user group on LinkedIn.com to provide all those interested in all things Material Handling with a platform for interactive communication. We just got started, but it’s been … Continue reading Join Bluff Manufacturing’s Forum on LinkedIn Groups!
There are enough articles out there on the World Wide Web evangelizing the linking of social media to mainstream business (marketing to be more specific). And unarguably the merits are plenty and varied, as are some concerns. But it is hard to overlook the single most important contribution that social media has brought to current … Continue reading Social Media and the Trust Factor
In 1975, Theodore Levitt wrote an incredible article titled ‘Marketing Myopia’ that caused a paradigm shift in the business world. His theory was not new or original and was based on the philosophy of great management gurus like Peter Drucker, J.B. McKitterick, Wroe Alderson, John Howard and Neil Borden. However, his writing style, arguments and … Continue reading Examining Marketing Myopia