Sales and Marketing are two sides of the same coin. Two business functions that have their own distinctive roles yet are so closely connected. They both depend heavily on each other to develop and grow business; however sometimes there are huge chasms between them. The biggest gap appears to be in communication and exchange of … Continue reading A penny for your thoughts, and a whole lot more for your feedback!
With so much online chatter and buzz generated through social media, I found myself reading an interesting discussion: Do you automatically add business cards you exchange at networking events to your online mailing list? The answers were varied and the discussion heated. As a marketing professional myself, I am well aware that we walk a … Continue reading Business cards and mailing lists
Let’s face it – we are in the age of Facebook. Time as we know it will be measured as life-before-Facebook and life-after-Facebook. Facebook has become the Internet revolution unlike any other social media in that it is by far the most successful with over 500 million active users out of whom 50% login everyday. These … Continue reading Find us on Facebook!
Bluff Manufacturing and its distributors work tirelessly and in tandem to achieve common goals to increase sales performance, profitability and customer satisfaction. To attain this goal, our partnership with our distributors must be strong and our selling techniques must be in sync. So distributors, let Bluff Manufacturing train your sales representatives for you. By training … Continue reading Selling up and across your product portfolio
E-commerce has come a long way. By providing the ability to shop from the comforts of your own home, the Internet has changed the way we retail. Sure, catalogs and shopping networks on TV provided the home shopping experience long before the Internet. But the Internet is credited with taking home shopping to the masses … Continue reading Online registration and personalized shopping
Bluff Manufacturing is growing and reaching new heights indeed! Recently, the company acquired B&L Structures, Inc. a Dallas-based national steel manufacturer whose client list includes big names such as NASA, Tuesday Morning, Burlington Coat Factory, Anderson Systems (a division of Wal-Mart which distributes books and music), and Aviall (a wholly-owned subsidiary of Boeing Company), which … Continue reading Reaching New Heights!
Bluff Manufacturing has become a leading provider of steel and aluminum dock boards and aluminum dock plates to companies like yours throughout North America. Our long-standing commitment to the highest quality product and outstanding customer service has helped to sell our dock solutions. Likewise, our attention to the safety, longevity and productivity of our products … Continue reading Dock Board and Dock Plate Replacement
Here’s a fun and productive thing to do this hot August week – Come join our Bluff Manufacturing Forum on LinkedIn Groups! We have created our brand new user group on LinkedIn.com to provide all those interested in all things Material Handling with a platform for interactive communication. We just got started, but it’s been … Continue reading Join Bluff Manufacturing’s Forum on LinkedIn Groups!
There are enough articles out there on the World Wide Web evangelizing the linking of social media to mainstream business (marketing to be more specific). And unarguably the merits are plenty and varied, as are some concerns. But it is hard to overlook the single most important contribution that social media has brought to current … Continue reading Social Media and the Trust Factor