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Examining Marketing Myopia

In 1975, Theodore Levitt wrote an incredible article titled ‘Marketing Myopia’ that caused a paradigm shift in the business world. His theory was not new or original and was based on the philosophy of great management gurus like Peter Drucker, J.B. McKitterick, Wroe Alderson, John Howard and Neil Borden. However, his writing style, arguments and … Continue reading Examining Marketing Myopia

Making Notes. Paper versus the iPad.

As technology becomes smarter and the World Wide Web is easier to access, paper will cease to become the platform on which many great ideas and notes were made. Electronic media has replaced man’s need to put pen to paper. Paper hasn’t necessarily become obsolete. For every document you save on your secured hard drive, … Continue reading Making Notes. Paper versus the iPad.

Aluminum diamond-deck high-grade truck dock boards

A while ago, we had talked about dock boards – aluminum versus steel – their merits and demerits. Bluff Manufacturing introduces a new line of aluminum welded truck dock boards available in 10,000 lb and 15,000 lb capacities board lengths and ranging from 36-72 inches. Bluff Manufacturing’s new and improved line of aluminum dock boards … Continue reading Aluminum diamond-deck high-grade truck dock boards

Winds of Change

The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the occasion. As our case is new, so we must think anew and act anew. – Abe Lincoln So many things have been said about change. So many eloquent statements made … Continue reading Winds of Change

Memorial Day Weekend 2010

Bluff Manufacturing is closed for the Memorial Day weekend! Got any plans for the long weekend? If you don’t have any major travel plans, there are always plenty of things to do around the Dallas-Fort Worth area on a three-day weekend, and this Memorial Day weekend is no exception. While this May holiday is a … Continue reading Memorial Day Weekend 2010

Spring into Action

So, it seems like Spring is finally here. Hopefully, the spate of cold weather we’ve been experiencing in Texas this year is finally behind us, at least until next year. While it was fun and exciting to have a record 10 inches of snow dumped on us in Texas, I for one, am glad to … Continue reading Spring into Action

Steel or Aluminum – we provide you the support you need.

Everybody could use a little support from time to time, and at Bluff Manufacturing, that’s what we provide – support to the material handling industry. Everyday, our employees work hard to create innovative solutions and products that will benefit our customers. Just a little support goes a long way. A 118-pound dock board can support … Continue reading Steel or Aluminum – we provide you the support you need.

What Can We Do For You?

It is a very different marketplace today than just 12 short months ago.  Even lower material costs cannot induce people to turn loose of the Purchase Order.  On the near horizon there seems to be an uptick in quote activity  That is good but will it proceed to the order stage?  Only time will tell.We, … Continue reading What Can We Do For You?

Product Literature in a "Green World"

I just finished reading “Hot, Flat, and Crowded – Why we need a Green Revolution – And How it Can Renew America” by Thomas L. Friedman.  I had read “The World is Flat” when it came out back in 2005 and had waited anxiously for the release of the new book earlier this winter.  I … Continue reading Product Literature in a "Green World"