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Bluff Manufacturing Names Bill Richards Customer Support Manager 3/2/2011

FORT WORTH, TX – March 2, 2011 – Bluff Manufacturing, Inc., (www.bluffmanufacturing.com), a national provider of material handling and safety equipment for dock and warehouse applications, announced Bill Richards joined the company February 21 as its customer support manager. In this role, Richards will lead Bluff Manufacturing’s six-person customer support team which is responsible for assisting dealer partners and end-users with the company’s yard ramps, dock boards, dock levelers, wheel risers, mezzanines, stairways, service and maintenance platforms, and Crash Guard industrial safety equipment.

According to Richards, his primary objective is to continue to strengthen channel partner confidence in Bluff Manufacturing.

“I want to enhance our distributors’ experience and continue our partnership to generate additional revenues. I will always be interested in gathering feedback to exceed their needs and ongoing commitment to them,” says Richards. “One of my immediate goals is to streamline processes and procedures to improve efficiencies, productivity and immediate resolution to any questions our distributors may have.”

Richards brings more than 18 years experience in the management of customer services operations within the high volume manufacturing, distributor and logistics arena, including positions with Daydots (a division of ECOLAB), Corporate Express and United Stationers. In his last position, Richards effectively grew his department from two people to a unit of three groups with five to seven people per group. All of this was accomplished during a period of meteoric revenue increase from $15 million to $50 million. He earned a degree in business administration from The University of Texas at Arlington.

“Bill is a results driven leader who will be a tremendous asset both internally and externally,” states Clark Smith, president of Bluff Manufacturing. “His appointment is an integral part of our commitment to providing outstanding customer service.”

For additional information, contact Bluff Manufacturing at toll free (800) 433-2212 or go to www.bluffmanufacturing.com.

About Bluff Manufacturing

For more than 40 years, Bluff Manufacturing has been recognized as an innovative leader in the fabrication and design of high quality dock, warehouse, and safety equipment. Bluff Manufacturing, whose customers include Frito Lay, Lumber Liquidators and ABF, is the only company to meet the American National Standards Institute’s (ANSI) MH30.2 standard, ensuring the highest quality products and providing customers with the greatest possible value. Based in Fort Worth, Texas, Bluff Manufacturing serves the entire U.S. through a national distributor network, and the company’s 11 distribution warehouses ensure quick delivery of the standard items in the company’s product line including yard ramps, dock boards, dock levelers, wheel risers, and safety barrier product Crash Guard.

Bluff Manufacturing acquired B&L Structures in June 2010, expanding its portfolio to include mezzanine structures, stairways, free standing conveyor support structures, and caged and ships ladders.

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Phone: 817-293-3018
Toll Free: 800-433-2212

Bluff Manufacturing
1400 Everman Pkwy • Suite 134
Fort Worth, TX 76140


Plant Location
9201 S. Freeway
Fort Worth, TX 76140