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Bluff Manufacturing Announces Promotion of Andrea Curreri to President 1/7/2013 Andrea Curreri will continue to help drive expansion of Bluff Manufacturing’s leadership position in the material handling industry in her new role as President

FORT WORTH, TX – January 7, 2013 – Bluff Manufacturing, an innovative leader in the fabrication and design of high quality material handling, dock and warehouse equipment, storage structures, and safety barriers, is pleased to announce the promotion of Andrea Curreri to President, effective as of December 14th, 2012.

Andrea CurreriMost recently, Curreri was Bluff Manufacturing’s Vice President of Marketing &Sales. In her new position, she will be charged with leading Bluff Manufacturing’s growth following the company’s recent acquisition by Hadley Capital.  Also transitioning into a new role is former Bluff Manufacturing President Clark Smith, who will be assuming the title of Executive Director.

“There is no doubt that success will follow Andrea and Bluff Manufacturing as she brings new ideas and drive to put Bluff ahead of the competition,” says Smith, “She is unique in her ability to develop key relationships with customers and people in the industry and provide a Win-Win environment for all of Bluff’s stakeholders.”

Curreri joined Bluff Manufacturing in 2009, was promoted to Director of Marketing and Sales in 2010, and promoted again to Vice President of Marketing and Sales in 2011.   During her tenure at Bluff Manufacturing, Curreri was responsible for attracting and retaining new customers, expanding current customer relationships, identifying vertical markets, and managing communication efforts.

In June 2010, Bluff Manufacturing acquired B&L Structures, expanding their product line to include mezzanines, free standing conveyor support structures, stairways, ladders , regular and heavy duty cantilever  rack, and work platforms,.  Under Curreri’s leadership, the marketing and sales department increased product education, and campaigned for needs assessment and safety education in the local and national marketplace. Their efforts resulted in the identification of unique opportunities in a wide variety of expanded markets.

“I’m pleased to have this opportunity to promote Bluff Manufacturing and the Material Handling Industry,” says Curreri, “I’m looking forward to developing more productive relationships across the industry that will help us provide better solutions and enable the users of our products to achieve greater efficiency and safety.”

Curreri brings over a decade of marketing and business consulting experience to her role as President. She previously served as Vice President of Wood Search and Consulting and President of her own consulting services business. Curreri holds a Master of Science degree from Rutgers, The State University of New Jersey – New Brunswick and a Bachelor’s degree from Rutgers, The State University of New Jersey- Newark. 

For more information about Bluff Manufacturing, visit http://bluffmanufacturing.com.


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Phone: 817-293-3018
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Bluff Manufacturing
1400 Everman Pkwy • Suite 134
Fort Worth, TX 76140


Plant Location
9201 S. Freeway
Fort Worth, TX 76140